My name is John Piacentino, and I live in Cherry Hill, NJ. I am a former Personal Fitness Trainer, Nutritionist, and Studio/Gym Owner for over 30 years.
After many successful years in the health/fitness industry, I decided to make a change.
I have worked from home since I started ZooM Online Marketing in April 2009, so my expenses are low, and they are reflected in my pricing.
I have been married to my wife since May 2006. I have a daughter 28 who graduated from Penn State University, as well as a son, who is 24 and graduated from the same University.
I don’t hide behind any aliases, I don’t outsource work, and I am a family man who runs a legitimate Digital/Internet Marketing Agency. I am easily accessible 7 days a week, should you ever have any questions, concerns, or ideas you want to discuss.
Explanation and Benefits of Review and Service Product Videos:
16:9 Videos
I create a "review" video, including the service that the person is giving the review about, as well as the benefits of working with your company
You decide what type of review video you want
Avatar Video (16:9 Style)
Text Only (16:9 Style)
Service, story, and review based (16:9 Style)
Service, story, and review based (9:16 - shorts Style)
Your video will be optimized to rank on Page 1
ALL contact information will be embedded in the video
ALL contact information will be in the description for easy "click to call" or "click the link" to be taken to your website (except for YouTube shorts)
Video will be uploaded to:
YouTube (if you don't have an account, I will create it as well as optimize it for you)
Blogger
X
Tumblr
16:9 videos rank on:
YouTube
--> I will send you the video so you can post/upload the videos created to your website if you'd like
--> It's a good idea to make a Google Business Profile post about the review and add the link to the YouTube video (16:9) in the "Learn More" dropdown...this is powerful
9:16 Shorts For YouTube, TikTok, Instagram, Facebook Reels
Your "shorts" video will be linked to the YouTube 16:9 video
Shorts rank once in a while but get many local views
Your "shorts" video will be uploaded to:
YouTube
TikTok
Facebook Reels
Your "Shorts" videos will get many local views:
The videos I create will "feed" the YouTube and Social media platforms' algorithm "for you" of people in your service area who have recently "shown interest" in similar videos, shown interest or recently searched for the services you offer.
The videos, once the algorithm sees consistent, relative, good consent that will help the searcher, will be shown to people who are actually "searching" for your service.
Each video will be a different "style" with frequent changes of avatars and content.
The videos I create for your business will pop-up in their feed.
You do not need followers as this has nothing to do with that.
All people will be led to either call you or visit your website for more information.
Your customers/clients and prospective future customers/clients are constantly watching videos on these platforms
--> I will use your current Google reviews. I can also create review videos from written reviews.
Exclusivity - I will only work with one business type per area.
No contracts - 14-days notice when canceling
Cost:
2 videos per week - $350 per month
3 videos per week - $475 per month
If you do not want monthly videos:
5 videos - $425
10 videos - $650
Benefits of Review Videos:
* Instant trust because the review is publicly verifiable on Google (not “made up” testimonials)
* Higher authority: prospects feel you’re the “obvious choice” when they see proof everywhere
* More phone calls: people call faster once doubt is removed during the “business name + reviews” search
* Warmer leads: callers already believe you’re legit, so the conversation is easier
* Higher close rate: less convincing, less back-and-forth, fewer objections
* Less price shopping: strong social proof reduces “let me get 3 quotes” behavior
* Shorter decision time: review visibility collapses the research phase
* More website clicks: people are more likely to click your site after trust is established
* Better website conversion: visitors stay longer and take action because they already feel safe
* Increased Map Pack conversions: more “calls,” “directions,” and “website” actions from your GBP listing
* Competitive advantage: competitors get filtered out when you dominate the trust layer
* Reputation amplification: turns reviews from passive assets into active sales tools
* Works 24/7: reviews/videos sell while you’re busy, closed, or asleep
* Massive content engine: each Google review becomes a new piece of content (daily if you want)
* Higher engagement than text: people watch/scan videos more than reading long reviews
* Stronger emotional connection: real customer stories feel human and relatable
* Multi-touch confidence: prospects see the same proof on Google + YouTube + social = “I keep seeing them”
* More brand recognition: repeated exposure builds familiarity and comfort
* More shareable proof: videos get shared/saved more easily than screenshots or text
* Better follow-up assets: you can text/email a review video to leads who are “thinking about it.”
* Sales enablement: your staff can send the video to prospects to answer “are you legit?” instantly
* Easier referrals: happy customers can share a video instead of typing explanations
* Trust stacking: “Google review + video proof” is stronger than either one alone
* Protects against skepticism: reduces “fake reviews” doubts because it’s searchable on Google
* Expands visibility beyond your GBP: your review content shows up on other platforms where people research
* Improves perceived professionalism: makes your business look active, modern, and established
* Creates a moat: the more review content you publish, the harder it is for competitors to catch up
IMPORTANT: The secret to ranking these videos is consistent, relative uploads to your accounts/platforms. Once Google's algorithm sees this, they consistently rank your content.
Sharing the video:
It's a good idea to create a network of 10+ people who you can have "search" the video and like, share, and comment on it...this will help the algorithm
Set up a network of 10+ friends, staff, family, clients/customers, and ask them to:
Search for: Keyword/Title of Video
If you can't find it, put the direct channel in OR put YouTube link in
Videos are between 15 seconds and 1-minute:
Watch the video once or twice
Like and comment on the video
Share the video on your Social media
On social media watch video
Share video to a friend or to your profile/story
When driving to and from your business location:
Ask your staff, clients/customers to do this. It helps dramatically
Using your GPS/Driving Directions APP, type the business name in "search". Allow the App to tell you how to get there the entire time you are on your way to the business.
After your visit to the business, add the address of wherever you are going next, and allow the App to tell you how to get there the entire time you are going there
Even though you know how to get to and from the business, this will help the business on Google
Key video statistics:
Around 95–96% of marketers say video helps increase brand awareness, and more than 85% plan to maintain or increase their video budgets.
Short-form video is the most used content format by marketers, ahead of blog posts and long-form text.
An estimated 78% of people say they prefer to learn about a product or service via a short video instead of text-based content.
Roughly 82% of consumers report being convinced to purchase a product or service after watching a video.
Digital video ad spending exceeded 190 billion USD globally in 2024, reflecting how central video has become in advertising budgets.
Only a tiny fraction of people say they do not enjoy watching brand video content, and platforms like YouTube, TikTok, and Instagram are the top destinations for this viewing
Call or text John Piacentino for more information, questions, and to get started.
John Piacentino
(609) 280-5983